Fashion is no longer restricted to women! Men today are active contributors, moving beyond deciding their favorite tie colours to now actually cultivating loyalties to designers and lifestyle brands. Menswear today generates approximately 80 per cent of the branded sales market in the country. However there is a complete lack of one all encompassing showcase that targets only men and after a decade of successful India Fashion Weeks,
FDCI is ready to explore this growing potential of Men's Fashion in India in partnership with
Van Heusen, India's leading lifestyle brand.
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