Established in 1998 by Rohit Gandhi and Rahul Khanna, Cue has evolved an intelligent, conceptual approach to design. At its inception the label, filled the gap created by the then increasing demand for chic western wear in an otherwise ethnic filled fashion market. Since then the label has grown in many forms, participated in twelve fashion weeks and has been awarded at many occasions including the Fashion Awards. Cue is available at five stand alone stores in Delhi, Mumbai, Bangalore and Calcutta and are available in several stores in India and abroad.