5. Rural market booming with business prospects
Indian rural markets are expanding faster than urban ones. Interestingly, rural India accounts for 60 per cent of the total national demand. This segment is no more an inferior option of investment for big brands like ITC, Reliance, HLL, Godrej etc.


Becouse
RURAL INDIA with its traditional perceptions has grown up over the years, not only in terms of income, but also in terms of thinking. The rural markets are growing at about two time faster pace than urban markets, not surprisingly, rural India accounts for 60 per cent of the total national demand.

Some FMCGs products like toothpaste, hair oil and other like shampoos have done much better in the rural areas than the urban and the semi urban areas. It has been a phenomenon that the sales of many companies have gone up; Coca-Cola, Nestle and Godrej too have also reported better sales in rural areas.